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9. Connecting with Consumers > Ben & Jerry’s shares
Even though it’s far afield from the work of our Company, Ben & Jerry’s believes that in this time of extreme emergency, every effort must be made to help the people of Darfur and to protect them from further violence. In 2007, we sponsored a resolution and circulated it among U.S. businesses calling on the world community to use economic sanctions and diplomatic pressure to protect the people of Darfur. Read the statement below. We also provided support in the fall of 2007 for a symbolic Olympic Torch Run organized by the Save Darfur Coalition, Dream for Darfur, and STAND When the torch came to Burlington on September 20, we scooped free ice cream and handed out our own position papers on the Darfur crisis. We also showed up to hand out ice cream at torch run stops that attracted about 500 people each in Philadelphia and Chicago. Ben & Jerry’s also promoted the torch relay on our website, highlighting the schedule of stops and action opportunities through www.dreamfordarfur.org.  |
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One of the great tragedies of our time is the crisis that has gripped the Darfur region of Sudan in the past several years. Millions of people have been uprooted and displaced and violence has claimed the lives of hundreds of thousands more.
(A Student Anti-Genocide Coalition). Over several weeks, this relay visited 25 U.S. cities to raise awareness about the humanitarian crisis in Darfur.