Press Release
Wednesday, March 29, 2000 For more information, contact:
Chrystie Heimert, PR Manager
(802) 846-1500


SOUTH BURLINGTON, VT (March 29, 2000) --Ben & Jerry’s Homemade, Inc. (NASDAQ Symbol:BJICA) today confirmed that there are ongoing discussions between representatives of the Company, Unilever, Meadowbrook Lane Capital and Ben Cohen, and that a “going private” transaction was presented to the Board of Directors at its meeting last Thursday. There are a number of unresolved issues that would need to be agreed upon before such a transaction could be presented for its definitive approval. Accordingly, there can be no assurance that these issues will be resolved or that such a transaction will, in fact, be approved by the Board.

Ben & Jerry’s produces a wide variety of super premium ice cream, ice cream novelties, low fat ice cream, low fat yogurt and sorbet, using Vermont dairy products and high quality, all natural ingredients. The Company is committed to using milk and cream and that have not been treated with the synthetic hormone, rBGH. Ben & Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s scoop shops, restaurants and other venues.

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Ben & Jerry’s Homemade, Inc.
30 Community Drive
South Burlington, VT 05403-6828
Phone: (802) 846-1500
http://www.benjerry.com