Burlington, VT, April 4, 2005 - It’s not easy being an ice cream innovator. “We start out each year with an idea bank of 150 to 200 potential new flavors, and whittle our list down to just a handful,” explains Ben & Jerry’s Conductor of Bizarre & D, Arnold Carbone. “Our new flavors just making their appearance in the supermarket right now are actually the result of a year’s worth of work!”

So just how does Ben & Jerry’s select its flavor finalists? “We pay close attention to culinary trends around the country, and conduct our own flavor tours to see which concepts are the best,” explains Carbone. “The good news is that because we’re Ben & Jerry’s, we get to think outside the box -- we even tested a Jalapeno sorbet once!” he laughs.

There’s no jalapeno on this year’s hit parade. But there is something surprisingly hot about each of the cool new winners in Ben & Jerry’s 2005 line-up. Here’s the “inside scoop” on their all-new dessert dazzlers:

Dave Matthews Band’s Magic Brownies™...Vanilla Ice Cream, Fudge Brownies & Raspberry Swirls

Fossil Fuel™...Sweet Cream Ice Cream with Chocolate Cookie Pieces, Fudge Dinosaurs & a Fudge Swirl

The Gobfather™ (The Flavor You Can’t Refuse™)...Chocolate Ice Cream with Fudge-Covered Almonds & Nougat Swirl

Marsha Marsha Marshmallow™...Chocolate Ice Cream with Fudge Chunks & Toasted Marshmallow & Graham Cracker Swirls

Working on a flavor story and need to add a dash of spice? Ben & Jerry’s R&D experts are just a phone call away. For further insights about their innovative 2005 flavors or quotable quotes on culinary trends, call (802) 846-1500.

ABOUT BEN & JERRY’S
Ben & Jerry’s produces a wide variety of super premium ice cream and ice cream novelties, using Vermont dairy products and high quality, all natural ingredients. The company is committed to using milk and cream that have not been treated with the synthetic hormone, rBGH. Ben & Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s scoop shops, restaurants and other venues.

Ben & Jerry’s, a wholly-owned autonomous subsidiary of Unilever, operates its business on a three-part mission statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s contributes a minimum of $1.1 million annually through corporate philanthropy that is primarily employee led. Contributions made via the Ben & Jerry’s Foundation in 2001 totaled over $1.4 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s fabulous flavors, visit www.benjerry.com.