BEN & JERRY’S Homemade, Inc. News Release

For Release: 2/23/1998
Contact: Lee Holden @ 802-651-9618 x7701

“Our new package-design focuses on communication our high product quality, makes our pints easier to shop and most importantly retains our fun, colorful, appetizing look that our consumers said they liked,” said Mary Lou Kelley, Director of Product Marketing. “The flavor descriptions are very easy to read and product type definitions are clearly distinguishable.”

Ben and Jerry’s worked with the San Francisco design firm Primo Angeli Inc. on the packaging re-design. “Ben & Jerry’s is an American institution. Their products are fabulous. What these two gentlemen created twenty years ago on intuition inspires creativity within all who participate. We believe our new branding program will carry the dream forward,” said Primo Angeli, Chairman of Primo Angeli Inc.

Five new spring flavor releases will debut the new pint design: Coconut Cream Pie Low Fat Ice Cream, S’mores Low Fat Ice Cream, Blackberry Cobbler Low Fat Ice Cream, Chocolate Cherry Garcia ® Frozen Yogurt and, returning by popular demand, Coffee Almond Fudge Frozen Yogurt. New Ben & Jerry’s flavors, yet to be announced, will appear in new packaging this spring. The full line of Ben & Jerry’s products will appear on freezer shelves in the new pint design in the next few months.

Ben & Jerry’s superpremium Ice Cream, Low Fat Ice Cream, Frozen Yogurt and Sorbet are available in all Ben & Jerry’s Scoop Shops and most grocery stores nationwide.